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Bloggers have a point of view. That’s what makes their writing interesting — often more interesting than the straight news in the newspaper. People like to see some spice and passion in writing. It’s keeps their attention.
Still, in order to be respected, a writer must be trusted to be fair. At the very least, he must acknowledge the other side of the story.
One way to make sure to get the “rest of the story” is to make sure that you reach out to the subject of the story and to quote them, if possible.
Being fair can go a long way to allowing access, too. Politicians and public servants know that everything they do is not going to be popular. Reporters and bloggers are bound to feel strongly one way or another. What they resent, though, is not having their side told.
Blogging is better when it shares the opposing view. It allows readers to decide for themselves. It also demonstrates to readers and to the people you’re covering that you care about the truth more than shilling for a point of view.
Good blogging has good sourcing. It’s better to say that attempts were made for comment then to have not sought comment at all.
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