Sony and Honda announced that they plan to start selling their jointly developed electric vehicles in the United States in early 2026. Vehicle reservations will open in 2025, and sales and vehicle customization will take place through online channels.
The two Japanese companies announced earlier this year that they would form a new joint venture, later named Sony Honda Mobility. The joint venture aims to combine Honda’s expertise in car manufacturing with Sony’s strengths in sensors, software and entertainment to create electric vehicles.
“The first deliveries (of vehicles) are expected in North America in spring 2026. In Japan, deliveries are scheduled to start in the second half of 2026,” said Honda Mobility chairman Yasuhide Mizuno.
Mizuno added that the cars would be priced “reasonably” to match the “high added value” of their components.
Production of the Sony Honda Mobility will take place at one of Honda’s 12 U.S. plants, but no details on planned output have been disclosed.
